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These are the top 4 social media platforms to grow a crypto community on

These are the top 4 social media platforms to grow a crypto community on
A web 3 project needs an active community in order to thrive. Today, we are still in the early years of web 3 adoption and decentralized social media applications are still not widely used. For a web 3 project to build and manage a community they will need to use web 2 centralized social media apps for the time being. In this post we discuss 4 of the top social media platforms that your project should use to grow a web 3 community.

Use Discord to grow a web 3 community

What is Discord? – Discord is a free all-in-one voice and text chat platform designed originally for gamers. It allows users to communicate with each other through text, audio, and video messaging services in both private and public channels. Discord provides a variety of tools, such as customizable bots and automation features that let admins to manage their communities and keep their chats safe for the community members. Beyond gaming, Discord’s userbase has expanded to include the cryptocurrency and web 3 space.

Discord is one of the social media platforms that the web 3 space has gathered around. Almost all the top projects have a discord server. Projects utilize the automation features, bots, and user requirements to ensure a ‘real’ userbase is achieved. Discord is one of the web 2 social media apps that you should definitely consider using for your crypto project.

Use Telegram to share announcements to a web 3 audience

What is Telegram? – Telegram is a messaging app, developed by Telegram Messenger LLP in 2013, that lets users send messages, media and other content across devices. The app has become popular among businesses, families and individuals who want secure communications and collaboration. Telegram is a social media messaging platform that is used by many scammers in the crypto space.

If you choose to use telegram be sure to verify anyone who sends you a direct message that you do not know. Many bad actors will use Telegram and setup an account to mimic a crypto influencer account and try to get others to send the digital assets. If your project plans to use Telegram to communicate with your web 3 community, it is suggested to use only the ‘announcement channel’ feature. This will allow you to post announcements and share updates to your community. You can restrict replies so that your community will not be susceptible to scammers.

Use Twitter to share posts and chatter to a web 3 community

What is Twitter? – Twitter is a web 2 social networking and microblogging service that allows its users to send and read text-based messages with a limited amount of characters, known as “tweets”. It was launched in 2006 as a way for people to share short thoughts and messages with others. Twitter can be used on its website or through the Twitter apps. Users can interact with each other by liking, retweeting, replying to, following each other, or messaging one another on the platform. Additionally, users can create hashtags and use them to search for specific topics or conversations related to their interests.

Recently the web 3 platform was purchased by Elon Musk and is in the process of adding new features. One feature that is likely to occur is the integration of cryptocurrencies as a form of tips and potential payments for the advertising services offered by Twitter. Twitter has a large web 3 audience that uses the platform. Similar to Discord pretty much all web 3 projects use twitter to keep their audience informed on their project updates.

Use LinkedIn to showcase your web 3 team

What is LinkedIn? – LinkedIn is a professional networking platform designed as a digital hub for people and businesses to connect, network, and collaborate with using web 2. Users can create profiles that showcase their professional experience and background, connect with other members to discover business opportunities, stay up-to-date on industry trends and news, grow their professional knowledge, exchange ideas and advice with other professionals, find jobs and hire talent, establish thought leadership positions, join Groups and organization Pages related to their interests, share content such as articles or work samples online using hashtag links.

LinkedIn is known for its credibility and is used by many of the top web 3 projects. Projects in the crypto space like to showcase their team members on their websites. Often the team members will have a link to each of their LinkedIn profile pages as well as their company page. Users are able to deep dive into each team member which helps to build confidence in new community members as well as those looking to make potential investments in your project. As the saying goes… ‘a web 3 project rises and falls with its team’. The engagement level of a projects community is often pretty low on LinkedIn, but this is ok since the point of LinkedIn is to showcase the team and build reputation.

Other web 2 social media platforms to build a web 3 community

If the 4 social media applications are not enough for your business and you wish to utilize even more social apps to foster a crypto community, here are a few other social apps you may wish to consider. YouTube, Instagram, Facebook, and Tiktok are the other social media apps that you may want to consider using to build a web 3 community. If you have a small team and limited resources to maintain your social media accounts then it may be best to choose a few of the top social apps to focus more heavily on. Don’t spread yourself to thin that you create small silo’d communities and then don’t have the time to keep them all updated. This will only waste your time and spread yourself too thin.

If video content is going to be a big part of your project then YouTube and TikTok might be more important for your projects community growth.


Through social media, businesses can create a powerful brand community that supports and grows their company. By engaging in conversations with customers, sharing content and providing customer service, companies can foster loyalty and trust with their target audience. This can lead to increased sales and more satisfied customers who will spread the word about your project. Additionally, through the use of social media brands are able to reach a larger number of people than ever before, increase awareness of their products, services, accomplishments and announcements. Social media is an invaluable tool for building a successful brand community that cannot be ignored in todays business landscape.