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Learn how to create a successful web 3 influencer marketing campaign

Learning Web 3 Influencer Marketing

Learn how to create a successful web 3 influencer marketing campaign in the crypto and blockchain space that maximizes your brand’s exposure and engagement across social media platforms. UPM Agency is a top web 3 coverage service that offers PR distribution and influencer marketing campaigns.

Collaboration Types

Sponsored Content

An influencer creates content featuring your brand in exchange for payment or compensation.

Affiliate Marketing

An influencer promotes your product and receives a commission on any sales that result from their referral.

Brand Ambassadors

Influencers who are long-term representatives of your brand, creating content to promote your products to their audience.

Choosing the Right Influencer


Consider an influencer’s audience size and demographics to make sure it aligns with your target market.


Their engagement rate shows how well their audience is interacting with their content.


Check they have a good reputation in their industry and an authentic voice that resonates with your brand.

Past Campaigns

Review their previous collaborations to assess the quality of their content and the impact it had.

Working with Influencers

Define goals & budget

Identify the campaign objectives and allocate the budget accordingly.

Outreach & Negotiation

Reach out to potential influencers and negotiate terms, setting expectations for deliverables and timelines.

Content Creation & Approval

Collaborate with the influencer to create authentic and engaging content that resonates with their audience and your brand.

Distribution & Promotion

Work with the influencer to promote the content across social media platforms or other channels to reach your target audience.

Measuring Success

Engagement Rate

Look at the percentage of likes, shares, comments, and saves your content has received.

Conversion Rate

The number of people who engaged with the campaign and then followed through with a purchase or took another desired action.

Brand Awareness

Check how many people were reached by the campaign, how many people viewed your content and the number of impressions made.

Common Mistakes to avoid

Failing to set clear goals & KPIs

Not having a clear understanding of what you want to achieve, how you plan to measure the success of your campaign and which influencers elements align with your goals.

Choosing Influencers solely based on reach

Make sure you vet out your influencers to ensure that their followers don’t purchase fake followers, care about sustainable content and their following aligns with your target market.

Ignoring Disclosure Rules

It must be clearly indicated that content is sponsored, don’t try to hide this with hashtags and assume it’s not going to be an issue on your end if the account you’re working with doesn’t disclose.

The Future of Influencer Marketing

Indicative growth in social media, advances in big data interpretation will only strengthen influencer marketing’s place in digital advertising. Anything you do has to solve a problem or make a person’s life easier whilst ultimately eliminating the gap between the seller and buyer.

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